Exhibit 10.1
JOINT MARKETING AGREEMENT
This Marketing Agreement (this
“Agreement”) is entered into this 10th day of January,
2011 (the “Effective Date”) by and between Avenue South
Ltd., with offices at 5 Victory Road, Suffern, New York, United
States and Group Consultants Limited, with offices at 3/F, No. 43,
Fa Yuen Street, Mongkok, Kowloon, Hong Kong (the
“Company”). Avenue South Ltd. and Company are sometimes
referred to herein collectively as the “parties” or
individually as a “party.”
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A.
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Avenue South
Ltd. provides, among other things, items for resale.
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B.
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The Company
provides, among other things, marketing services.
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C.
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The parties
wish to enter into this Agreement to cooperate in certain
co-marketing activities.
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NOW, THEREFORE, in
consideration of the above premises, the representations,
warranties and covenants set forth herein, and for other good and
valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, and intending to be legally bound hereby, the
parties agree as follows:
1. Marketing and Promotional
Activities . To the extent indicated on Exhibit A
hereto, the parties agree to use commercially reasonable efforts to
engage in the marketing and promotional activities described on
Exhibit A hereto.
2. Trademarks; Reservation of
Rights .
2.1
Materials . To the extent indicated on Exhibit
A , each party will provide the other party with electronic
files containing the trademarks, logos and trade names of such
party to be used under this Agreement.
2.2
License by Avenue South Ltd . Subject to the terms and
conditions of this Agreement, Avenue South Ltd. hereby grants to
Company a non-exclusive, non-assignable, non-sublicenseable,
royalty-free, paid up, limited license [in the geographical
territory or other field of use] to use and display Avenue
South’s Marks solely as necessary to perform Company’s
obligations under this Agreement and as specifically described on
Exhibit A .
2.3
Licensee will not, at any time during or after this Agreement,
register, attempt to register, claim any interest in, contest the
use of, or otherwise adversely affect the validity of any of
Licensor’s Marks (including, without limitation, any act or
assistance to any act, which may infringe or lead to the
infringement of any such Marks).
2.4
Reservation of Rights . The parties acknowledge and agree
that, except for the rights and licenses expressly granted by each
party to the other party under this Agreement, each party will
retain all right, title and interest in and to its products,
services, Marks, and all content, information and other materials
on its website(s), and nothing contained in this Agreement will be
construed as conferring upon such party, by implication, operation
of law or otherwise, any other license or other right.
3. Warranties; Limitation of
Liability .
3.1
Warranties . Each party represents and warrants to the other
that (a) it has the full power to enter into this Agreement and to
perform its obligations hereunder, (b) this Agreement constitutes a
legal, valid and binding obligation of such party, enforceable
against such party in accordance with its terms, and (c) this
Agreement does not contravene, violate or conflict with any other
agreement of such party.
3.2
Disclaimer . EXCEPT AS SPECIFICALLY PROVIDED IN THIS
AGREEMENT, NEITHER PARTY MAKES, AND EACH PARTY EXPRESSLY DISCLAIMS,
ANY REPRESENTATIONS OR WARRANTIES IN CONNECTION WITH THIS
AGREEMENT, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE,
INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OF THIRD PARTY
RIGHTS, TITLE, ANY WARRANTIES ARISING OUT OF A COURSE OF
PERFORMANCE, DEALING OR TRADE USAGE, AND THEIR EQUIVALENTS UNDER
THE LAWS OF ANY JURISDICTION.
3.3
Limitation of Liability . EXCEPT FOR THE PARTIES’
OBLIGATIONS PURSUANT TO SECTION 4 , NEITHER PARTY
SHALL BE LIABLE TO THE OTHER PARTY FOR ANY SPECIAL, CONSEQUENTIAL,
PUNITIVE, INCIDENTAL, OR INDIRECT DAMAGES, OR ANY DAMAGES FOR LOST
DATA, BUSINESS I